I wanted to start my research by looking at a few idents that MTV have used before. What I have noticed is that all of the adverts are very alive and very abstract. Vibrant colours seem to be important and if there is music playing over the top, the text will beat with the music on most occasions. I have also found some adverts designed for MTV that have been created by students and others that are also playing around with MTV's style. I shall look further into these as well.
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